Manage your Mission-Critical Web Content while Supercharging your Site's SEO
iAPPS Content Manager is a powerful, end-to-end, web content management solution that delivers critical Search Engine Optimization (SEO) capabilities missing from many available vendor products. iAPPS’ easy-to-use interface was designed with the business user in mind - we know they are the ones that ultimately drive adoption of a system throughout an organization iAPPS Content Manager will empower your business users to design and deliver targeted and persuasive content to the right audience at the right time.
The SEO Imperative
Optimizing website content for search engines has evolved from being a nice to have to being a must have. The business pain lies in how to increase SEO without adding technical resources or excessive man-hours to get the job done.
The result? The right people in your organization owning and updating web content while maintaining security and a consistent look and feel. No bottlenecks. No unnecessary costs or IT resources.
Auto 301 Redirects
Search engines, such as Google, rely on previously indexed page data when they send users to a page on your website. Given the dynamic nature of today’s organizations, page names can, and often do, change all the time. A 301 Redirect alerts search engines to a page name change and send search users to the right place. When a 301 Redirect is not in place, search users can experience a Page Not Found error, also known as a 404 error. 404 errors can cause your website to be penalized with diminished search engine rankings. iAPPS Content Manager includes auto-301 Redirect creation after any page name change within your website meaning you never have to worry about being penalized with search engines over your dynamic site content.
Auto-generated XML Sitemaps
Sitemap.XML files allow a site administrator to inform search engines about URLs on their website that should be indexed, or in some cases, not indexed. Furthermore, they help search engines crawl through a website more intelligently by listing all available page URLs and include additional metadata for each page such as how often its URL changes and when it was last updated.
Automatic Sitemap.xml creation is included with iAPPS Content Manager. This means you can rest easy knowing all site page and navigation changes or additions are automatically updated in the XML sitemap. Search engines will be alerted to index those changes and you end up getting the maximum possible search ranking. And like automatic 301 redirects, this is all done without relying on a single technical resource.
Deliver an Engaging Experience Every Time
The widespread adoption of Web 2.0 and social networking technologies have created a paradigm shift in web content management. It is no longer enough to launch a website and post the content - you have to present that content in a way that engages your site visitors. If you don’t, they will go elsewhere - they know that someone else will give them that compelling experience they seek.
Blog Creation and Management
Blogging is a great way to engage your site visitors and with iAPPS Content Manager, the creation of a blog is quick and easy. The feature set enables the simple maintenance of iAPPS blogs such as post and comment management tools, CAPTCHA functionality to ensure comments are not computer generated, a fully functional text editor, and user registration.
Page commenting is also included letting your visitors get the interaction they want while simultaneously providing you with valuable insights into your audience.
When you are mapping out your content management requirements, remember that engaging user experiences are the only ones that will deliver that conversion rate and true ROI you’re after.
A Powerful, Easy-to-Use Solution
With iAPPS Content Manager your business users benefit from a visually elegant and robust, yet easy-to-use UI. For example, using drag-and-drop controls, users can organize and prioritize Content Manager's customizable homepage to support how they work. While at the same time, right-click context menus provide quick access to common functions without cluttering the interface and confusing the user.
Optimize Business Processes with Powerful Integration
iAPPS Content Manager is one of four Bridgeline integrated solutions that, when used together, unify multiple categories into a single scalable control center. On its own, iAPPS Content Manager is a powerful website and application management solution. But with the common iAPPS Framework, built on the .NET platform, integration is seamless and Content Manager helps your web application become an essential and sophisticated piece of your business management engine in concert with iAPPS Analytics, iAPPS Commerce, and iAPPS Marketier.
Deployment Flexibility
Wouldn’t it be great to not to have to install any software or manage infrastructure? Bridgeline Software provides a flexible SaaS – Software as a Service – licensing model for those who want to spread licensing costs over several years, and who don’t want to own the responsibilities of maintaining and supporting the required backend infrastructure. Bridgeline centrally manages product updates seamlessly for our SaaS customers. And for those who prefer to keep their web application in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license option.
