Integrated Web Analytics Improves Usability, Accuracy, and Results
iAPPS Analytics is a next generation web application management solution that features deep, data-level integration within a fully-functional, easy-to-use web analytics product. iAPPS Analytics’ integration with the full iAPPS Product Suite offers users improved “analytics-driven” content delivery over standalone web analytics tools. With iAPPS Analytics, even non-technical website managers can easily tune content effectiveness and better understand the behavior of visitors navigating through a web application, allowing more effective measurement and optimization of web properties. This native integration is unique to the market and offers dramatic advantages – analytics initiatives are more accurate and actionable, while content management is made faster and more efficient.
Full Integration with the iAPPS Framework and Product Suite
iAPPS Analytics dramatically benefits each module in the iAPPS Product Suite with integrated, real-time reporting and analysis. When used with iAPPS Content Manager, iAPPS Analytics’ easy-to-use AJAX interface provides realtime delivery of targeted, persuasive content based on user profiles and site visitor behavior. Integration with iAPPS Commerce provides store administrators with detailed reports and analysis regarding visitor demographics, navigation, sales, inventory, and merchandise trends, as well as checkout times, averages, and/or issues. And for eMarketing needs, an integrated iAPPS Marketier and Analytics solution enables “analytics-driven” marketing and campaign management through detailed reporting and analysis on surveys and polls, email campaigns, event registration, and response rates. Overall, iAPPS Analytics provides the ability to deliver more effective, targeted campaigns and merchandise through user profiling and segmentation for greater ROI and up sell.
An Easy-to-Use User Interface
IAPPS Analytics’ ease-of-use and new, integrated approach to the management and measurement of web content – whether it is pages on a website, an email marketing campaign, or items in a product catalog – is targeted directly at the needs of business and non-technical users, eliminating the need for IT involvement or the services of a full-time web analyst. Through a common user interface, iAPPS Analytics uses the same powerful AJAX controls available throughout the iAPPS Product Suite and offers desktop-like conventions such as drag-and-drop, inline content editing, and right-click context menus. For content authors, analysts, and administrators, accessing the features and functions of iAPPS Analytics is only a click away. Its common web-based user interface promotes usability and adoption, while vastly improving the speed and accuracy of web content analysis, reporting, and authoring. And most importantly, it delivers a more personalized, dynamic user experience to site visitors.
Deliver “Analytics-Driven” Persuasive Content
iAPPS Analytics allows non-technical users to achieve greater conversion rates and ROI by offering a solution that helps manage and deliver persuasive content based on specific visitor segments or profiles. By creating audience profiles within iAPPS Analytics, iAPPS Content Manager can drive dynamic delivery of content targeting these profiles or even specific user actions and behaviors. This type of intelligent delivery of persuasive content can improve the overall user experience, as well as site ROI, which has traditionally been the domain of costly, custom developed web applications and websites.
Integration Enhances Reporting Capabilities
iAPPS Analytics combines ease-of-use with a full suite of clickstream reports for visitor metrics, event watches and overall traffic. Navigation reports are also included for inbound/outbound traffic analysis, click-through path analysis, scenario funnels, and page overlays for click density maps.
However, it is iAPPS Analytics’ deep, data-level integration with the iAPPS Product Suite that offers true differentiation over the reporting capabilities of standalone products. While all analytics packages offer the ability to track exit pages, iAPPS Analytics improves on this by linking these same page reports directly back to content authors within iAPPS Content Manager, for example, to promote better accountability. Underperforming landing pages can be managed and edited directly from reports generated within iAPPS Analytics, enabling site editors to understand what is working and quickly change what isn’t working. And because the organizational structure of the website is logically represented inside the reports, they are easier to use and more intuitive.
Dynamic Page Tracking and Tagging
Inaccurate page tracking codes are a primary source of analytical errors. With iAPPS Analytics, this can’t happen – by design. Unlike standalone analytics tools requiring custom integration with a CMS platform, iAPPS Analytics does not require manual processes – or additional costs – to implement analytics reporting into a site. With page tags automatically added to all newly created content, pages can never be missing from reports and problems associated with lost analytic data due to poorly located tracking tags is virtually eliminated.
Access and Control
All modules in the iAPPS Product Suite use an integrated, shared administration model. With the seamless integration offered by iAPPS Analytics, users can be assigned roles for content management, analytics, or both. Further roles and responsibilities are specifically defined within each application. iAPPS Analytics has two administrative user roles – an analyst role for viewing reports and a top level administrator role for creating reports, changing settings, and adding other users. And because of the integration afforded by the iAPPS Product Suite, administrators benefit from single sign-on to all iAPPS applications.
Deployment Flexibility
Like all modules in the iAPPS Product Suite, iAPPS Analytics is offered as a flexible SaaS – Software-as-a-Service – licensing model or, for those who prefer to keep their web applications in house, as a perpetual license as well. Furthermore, iAPPS Analytics has built-in support for administrative and end-user access allowing for management of secure business applications as well as public marketing websites.
