What is iAPPS Analytics?

iAPPS Analytics is a next generation web application management solution that integrates web analytics to help organizations effectively measure and optimize their web properties. iAPPS Analytics is fully integrated with Bridgeline’s flagship web content management system enabling ease-of-use and real-time delivery of targeted, persuasive content based on user profiles and behaviors.

iAPPS Analytics provides deep integration within all levels of a web application, providing business users with advanced ease-of-use through AJAX controls and desktop-like conventions such as drag-and-drop, inline content editing, and right-click context menus. iAPPS Analytics also enhances speed and productivity through dynamic segmentation and auto page tagging, as well as provides superior visitor behavior intelligence through a full range of sophisticated reports including click-density analysis.

iAPPS Analytics is the only solution in the market today that can deliver Analytics-Driven Content Management – from a common user interface.

Is iAPPS Analytics easy to use?

iAPPS Analytics has been developed on the same advanced user interface technology present in the iAPPS Content Manager. It uses a familiar desktop metaphor with consistent right click properties. AJAX (Asynchronous JavaScript and XML) is also used to facilitate faster paging through large reports.

How is this different from other Analytics products?

The tight data-level integration between iAPPS Analytics, iAPPS Content Manager, iAPPS Commerce, and iAPPS Marketier is very unique to the market and offers dramatic advantages. iAPPS Analytics not only offers all the standard reporting features you need to understand your website activity – it provides deep, data-level integration with its sister products iAPPS Content Manager, iAPPS Commerce, and iAPPS Marketier to make reports more useable and actually helps drive dynamic content. Reports include content page data, look like the actual website, and are much more readable. User segmentation can be incorporated directly into dynamic pages making content more personalized.

How does this benefit customers?

For site authors, analysts, & administrators, the common user interface will boost usability and adoption, and vastly improve the speed and accuracy of web content analysis, reporting, and authoring. For site visitors it delivers a more personalized, dynamic user experience. Unlike standalone web analytics software, iAPPS Analytics helps you build, manage, and deliver analytics-driven content that is more persuasive, dynamic, and relevant.

What are some of the key features of iAPPS Analytics?

iAPPS Analytics provides deep integration within all levels of a web application, providing business users with advanced ease-of-use through AJAX controls and desktop-like conventions such as drag-and-drop, inline content editing, and right-click context menus. iAPPS Analytics also enhances speed and productivity through dynamic segmentation and auto page tagging, as well as provides superior visitor behavior intelligence through a full range of sophisticated reports including click-density analysis.

Can I use analytics information to drive dynamic content?

Absolutely. With iAPPS Analytics, any audience segment can be saved and incorporated into the website itself. This can make the site much more dynamic. When a user visits the website that matches the audience segment, the content management software can automatically display personalized pages. Segments change based on what is actually happening on the site as discovered by analytics – not based a preconceived notion that’s hard-coded in ahead of time.

How are iAPPS Analytics and iAPPS Content Manager integrated?

Both iAPPS Analytics and iAPPS Content Manager are unified by the iAPPS Framework, sharing a core set of components for developing advanced web applications. Both share identical UI components and technology. This integration allows content data to be visible in reports and analytics data, such as event watches to be included in dynamic content.

What kind of reports are included in iAPPS Analytics?

iAPPS Analytics has just about every report you would need to understand what’s happening with your website. It has a full suite of clickstream reports for visitor metrics, event watches and overall traffic. Navigation reports are also included for Inbound/Outbound, Path Analysis and Scenario funnels.

How is iAPPS Analytics licensed?

The iAPPS Analytics software is available as a flexible Saas (Software as a Service) model for those who want to spread out the licensing costs over several years, and who don’t want own the responsibilities of maintaining and supporting the required backend infrastructure. And for those who prefer to keep their applications in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license.

Can I use the iAPPS Analytics software for both internal and external sites?

Yes, the iAPPS Analytics software has built-in support for administrative and end-user access. So you can manage secure business sites as well as public marketing sites.