| Core Features | Description |
| Traffic Analysis | Monitor activity for all CMS content including, entry and exit pages. Drill down into External and Search Referrer reports. Keep track of page view averages and bounce pages. |
| Visitor Analysis | Understand your new/returning visitor patterns, visitor loyalty and browser capabilities. |
| Content Publishing Analysis | For any Traffic report, overlay the modification dates of content on the trend graph to understand analytics impact. |
| Path Analysis | Understand common click streams and usage patterns; includes the ability to drill down and create audience profiles |
| Scenarios/Funnel Analysis | Specify an exact sequence of actions and clicks to better understand visitor conversion metrics. |
| Inbound/Outbound Path Analysis | For any page, track the top referring sites and next-in-sequence pages |
| Content Analysis | Track file and image downloads |
| Watched Events | Watch Name, Visitors in Period, Total Count, % Conversion, Unique Visitors in Period, and Unique Count. |
| Graphical Trend Analysis | Specify Hour, Day, Week and Month aggregations for any reporting range. |
| Personalization | Enhanced customer experience through dynamic, personalized content delivery based on visitor segment profiles. |
| Export | Email (as HTML), Excel, PDF; recurrence is fully configurable. |
| Custom Reporting | Generate custom reports based on any iAPPS Analytics database cube dimension. |
| Alerts | Trigger analytics alerts for page counts, views, and watched events. Notification is via email. |
| Automatic Page-Level Data Inclusion | Reports automatically include recognizable page and authoring labels making analysis more accessible and usable. |
| Automatic Page Tagging | Page tags are automatically added to all newly created content – manual processes and additional costs are not required to implement analytics into a site. |
| Common User Interface | Simplify adoption and ongoing usage of analytic tools; leverage the existing skills of iAPPS Content Manager authors. |
| Sophisticated and Easy-to-Use | Built for business users and suitable for business analysts. |
| Decreased User Training Time | Enhanced usability/adoption via unified login and familiar desktop icons and Microsoft conventions. |
| Transparency with Content Editing | Modify any page from any report with a single click; easy transitions between iAPPS Analytics and other iAPPS modules keep content problems to a minimum. |
| Configurable Reporting Ranges | View reports by any date range, Current Week, MTD, QTD, YTD, and Last 30/60/90/180/365 Days. |
| Integrated Search | Search on name components, segments, pages, watches and scenarios. |
| .NET Environment | iAPPS .NET Framework environment leverages existing infrastructure and developer resources. |
| Enhanced Usability | Non-technical resources can drive persuasive content delivery lowering development costs. |