| Customer Experience |
| Faceted Search | Customers are able to search and filter products by attribute (facet), keyword, category, SKU, price, etc. |
| Personalized Customer Profile | Customers can create and manage a personalized profile, which contains their order history information, any addresses they have stored, as well as all Wish Lists they have linked to their Customer Profile. |
| Wish Lists | Customers can save items to a personal Wish List, which is linked to their Customer Profile for easy access and management. Option to create multiple Wish Lists. |
| Flexible Multi-Level Categories | Products are organized into flexible multi-level categories, which allow customers to quickly and easily locate items of interest to them. |
| Easy View Shopping Cart | Optimally positioned for quick access, the shopping cart displays the list of items currently contained in the cart along with a brief description, the quantity, and price of each item. The subtotal of all items is also displayed. |
| Secure Checkout | Customer information and privacy are protected at all times through secure payment processing. |
| Multiple Images, Rich Media | Multiple images of varying sizes, as well as other rich media, are used to appealingly present your products. |
| Precise Product Descriptions | Product descriptions are set up to handle any and all descriptive detail desired. Inclusion of precise product detail such as features, specifications, measurements, etc. deliver a more engaging customer experience. |
| Payment Gateway Integration | Supports real-time credit card authentication and authorization, Website Payments Pro, Authorize.Net Payment Gateway, CSC/CVV2 (Card Security Code). |
| Quick View Shipping Rates | Speedy, one-click access to shipping rate information directly from the shopping cart. |
| Administrative Experience |
| Facet-Based Product Catalog Management | Assigning facets, or attributes, to products allows for searching and filtering by specific attribute. Faceted-based product catalog management benefits the customer by enabling them to refine their product search based on product facets. |
| Robust Administrative Dashboard | Provides a real-time overview of the health and performance of your online business with summary reporting, graphs and alerts. |
| Promotion Management | Handle bulk pricing, customer group pricing, placing products on sale, coupon processing, free shipping and more. |
| 360° Customer Management | Maintain and edit current customer accounts individually or via group (usernames and passwords, contact information, shipping and billing addresses, etc). |
| Real-Time Reporting and Analysis Tools | A sampling of the numerous reports available include: Order Statistics, Sales by Product, Sales by Promotion Code, and Abandoned Carts. |
| Product Bundling | Sell multiple products grouped together under a single SKU as a special product offering |
| Multi-SKU | Differentiate instances of the same product via use of multiple SKU’s. Example: one music player comes in six different colors - each has its own SKU. |
| Order History | View detailed customer order history information – flexible sorting and filtered view options. |
| Shipping Addresses | Associate any number of shipping addresses to a customer profile or group for simplified shipping management. |
| Multiple Credit Cards | Store multiple credit cards within customer profile for quicker ordering. |
| Change Order Management | Quickly and easily modify customer order information. |
| Shipping Management | Integration with UPS, FedEx, and USPS for tracking code generation. |
| *Powerful CMS Integration | All product detail content is managed seamlessly through the industry-leading features of iAPPS Content Manager. |
| *Search Engine Optimization | Built-in powerful SEO capabilities including auto-301 redirects, auto-XML sitemap creation, and search engine friendly URLS through iAPPS Content Manager. |