| Core Features | Description |
| State of the Art User Interface | Ajax controls allow for drag-and-drop features and right-click context menus, blurring the line between your desktop and your browser. |
| Inline Content Editing | Very intuitive to allow easy entry and formatting of content without any knowledge of HTML or other web programming. Simply navigate to the page and edit the information inline without pop-ups or refreshes. |
| Most Search Engine Optimization (SEO) Friendly CMS | Auto-301 redirects; auto-generated XML sitemaps; navigation and menu name-based URLs improve SEO. |
| Enhanced Multimedia and Custom Attribute Support | Standard formats plus support for multimedia files and custom attributes. |
| Simple and Custom Workflows | Multiple levels of approval ensure that content is always reviewed and approved before going live on the website. Fully custom parallel and serial levels of approval workflow. Email enhanced to ensure notification. |
| Real-Time Content Updates | Enable content contributors to publish content directly onto development, staging, or live production web servers. |
| Common User Interface | Simplify adoption and ongoing usage of analytic tools; leverage the existing skills of iAPPS Content Manager authors. |
| Automatic Page Tagging | Page tags are automatically added to all newly created content – manual processes and additional costs are not required to implement analytics into a site. |
| Traffic Analysis | Monitor activity for all CMS content including, entry and exit pages. Drill down into External and Search Referrer reports. Keep track of page view averages and bounce pages. |
| Visitor Analysis | Understand your new/returning visitor patterns, visitor loyalty and browser capabilities. |
| Graphical Trend Analysis | Specify Hour, Day, Week and Month aggregations for any reporting range. |
| Transparency with Content Editing | Modify any page from any report with a single click; easy transitions between iAPPS Analytics and other iAPPS modules keep content problems to a minimum. |