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Membership Engagement today begins and ends with an Association’s website. The Internet, more than any other medium, offers an extraordinary opportunity to increase membership and foster the existing community to improve retention rates. However, many Associations struggle to develop a digital strategy that properly employs the latest resources to enhance the value of their web presence.
Hospital Marketers must get more innovative in how they build patient engagement. Their online strategy is fundamental to how they achieve success in this area especially in an age where traditional communication and engagement channels are fading and hospital management is demanding more meaningful and measurable business results.
Today, having performing B2C and B2B eCommerce channels is a must. What solutions will help you to maximize conversions, increase lift, and improve inventory logistics?
Bridgeline and Internet Retailer discuss UPS how you can leverage logistics to completely revolutionize eCommerce from your web storefront to your customers' front door, improving margins and streamlining your eCommerce operations along the way.
Air Date: July 25, 2012 Duration: 1 hour
Join Bridgeline and Content Marketing evangelist Robert Rose of Big Blue Moose and Digital Clarity Group in an honest discussion on the ins and outs of Web Engagement Management (WEM) Systems. WEM solutions have flourished as digital marketers demand more and more capability to not just publish to their site users, but to actually provide them a meaningful user experience that is personalized, focused on conversion, and encourages return visits
Air Date: August 7th, 2012 Duration: 1 hour
Bridgeline and CFO Magazine discuss why achieving a Return on Digital Investment (RODI) is essential. Digital investment offers not only the promise of significant growth for your business and your bottom line; it also enables consistent opportunity for reduced cost. All of this has put every company's digital dollars on the front line, and added a built-in requirement for definitive proof of ROI in very little time.
Air Date:June 21, 2012 Duration: 1 hour
Guest Post: Breaking Down Managed Hosting vs. Internal Hosting: Which one is best for your CMS?
iAPPS helps the American Psychiatric Association to promote healthy minds, healthy lives
Winchester Hospital Solves Online Pain Points with the iAPPS Product Suite
Content Management System Industry-leading CMS with easy to use interface
eCommerce Software Integrate eCommerce with your CMS
Analytics Software Deep, data level integration
eMarketing Software The right message at the right time