The use of analytics software to measure web metrics is booming, but most analytics packages available today are stand-alone systems that are not natively integrated with a Content Management System (CMS).
What you will learn
- Why an integrated solution can help you drive persuasive content to your users and increase website conversions
- How you can identify the best content producers in your organization
- Why an integrated solution can lower cost and improve data accuracy through auto-page tagging over a third party solution
- How the "web analytics learning curve" can be reduced