Fall 2009 Breakfast Seminar Series
STEER INTENT. DRIVE BEHAVIOR. IMPROVE TRAFFIC.
Maximize your Web Marketing Budget and Strategy with the Power of Web Content Management (WCM) and Integrated Web Analytics
Join Bridgeline Software, leaders in developing award winning, interactive business technology solutions for a series of FREE BREAKFAST SEMINARS in Atlanta, Boston, Chicago, Cleveland, and Washington DC. We’ll discuss the most effective ways to understand user intent and use integrated website management tools to measure the effectiveness of your content and better drive user behavior.
Understanding your website users and how to drive their behavior is a fundamental imperative to the success of your online marketing initiatives. Brett Zucker and Becki Dilworth of Bridgeline Software will discuss the details behind understanding user intent and behavior — using real-life examples.
JOIN US FOR A COMPLIMENTARY BREAKFAST SEMINAR IN YOUR CITY WHERE YOU WILL LEARN:
- How to leverage web analytics to drive persuasive content to your users
- How to optimize your web content to gain targeted site traffic and affect user behavior
- How to understand user intent and measure site activity
- Strategies to maximize your web marketing budget
- Techniques to maximize your search initiatives
Call 800-604-9936 to RSVP OR Register Now Online by clicking into your city on the right.
About the Speakers
Brett Zucker
Executive Vice President and Chief
Technology Officer
Bridgeline Software
Brett Zucker is Bridgeline's Chief Technical Officer and manages all research and development efforts at the company. Brett has steered development of the iAPPS Product Suite – the first WCM system with a fully integrated suite of Analytics and other marketing tools. Brett is a frequent presenter at content management and web development events and industry shows. Read Brett’s full bio »
Becki Dilworth
Director of Interface Design
Bridgeline Software
Becki Dilworth is Director of Interface Design for Bridgeline's Denver region. Becki has developed Web strategies for companies like Budget Truck and the Denver Newspaper Agency – focusing on driving optimal behavior for some of the region's and country's biggest brands. Read Becki’s full bio »