Are your SEO Strategy and Web CMS in Perfect Harmony?

Learn why a failed marriage between the two can hamper the ability for search engines to find and understand your content.

While it’s fairly common to view your SEO Strategy separately from the selection, implementation, and day to day management of your WCM, the fates of each should be inextricably tied together. Too often, changes made to a website through a web CMS don’t take into account SEO must-dos like updates to the XML sitemap; the creation of 301 redirects when pages are re-named; and metadata management for new or changed content. To avoid bad SEO karma, your web CMS should take into account all potential technical considerations that could impact your website’s optimization efforts.

Join Bridgeline Software, leaders in developing measurable, award winning, interactive business technology solutions for a complimentary webinar on December 15th, 2009 at 1:00 PM EST.

Registrants will receive a free whitepaper entitled "Choosing a Content Management System for Maximizing Website ROI"

YOU WILL LEARN:

• The importance of auto-generated site maps and navigation as pages are published to a site;
• Why auto-updates of your XML sitemap will increase discoverability of your content to search engines;
• What problems can arise when 301 redirects are not implemented correctly when pages on a site are renamed;
• Why search engines like some URLs better than others;
• Why your web CMS should let you easily administer title tags and other meta data on your website.

 
About the Speaker

Becki Dilworth – Vice President of Digital Strategy, Bridgeline Software
Becki Dilworth is Vice President of Digital Strategy for Bridgeline Software’s Denver region. Becki started her career in the online publishing industry with Better Homes and Gardens and The Rocky Mountain News – helping direct the online experience for millions of users worldwide. At Bridgeline, Becki uses that experience to offer clients an actionable strategy incorporating everything from social media tactics to user-centered design recommendations and ROI-centered analytics.