A / B Testing
Gain insight into user behavior - and how your entire WEM strategy is working - with A/B Testing.
The web provides marketers with so many advantages in the way we can determine how our marketing is – or isn’t – working. A/B testing is one way that helps you determine different outcomes from varying designs, content, multi-channel campaigns and other marketing. DSG is here to help you use iAPPS to gather relevant feedback and create effective tests.
Put simply, A/B Testing is the process of posting varying pages with slightly different options, then analyzing ongoing results to determine which approach is more effective. Using iAPPS to build and execute these tests is a no-brainer, since the WEM system is designed to show you how to optimize based on real data, gathered in real time. iAPPS Analyzer's unique recommendations engine corrals results from pages you build and edit with iAPPS Content Manager, and then provides cogent recommendations about how to make them work more effectively.
Testing never stops.
Comparison testing has to be continuous, and requires constant maintenance to remain effective. iAPPS provides a suite of tools to help you achieve the results you want. DSG can help you learn how to make it happen.
A/B – and C, and D, etc. – testing doesn’t stop with one channel, or even a single combination of them. DSG can teach you the effects of creating and following multiple combinations, applying significant adjustments and alternating methods of execution using iAPPS. And we’ll keep you apprised of all the latest innovations in testing that keep your customers clamoring to be a part of it.