Email Marketing Solutions

Optimizing strategies to bring in more – and more qualified - leads

In today’s global market, the din of millions of voices trying to overpower each other is almost crushing. At the same time, the options to reach more customers have never been so profuse, prevalent, and – for the most part – easy to use. What you need now is a web-marketing Sherpa – a guide that’s intimately familiar with all of the challenges, short cuts, perils and optimum practices – to lead you in the right direction through this tumultuous landscape. Equipped with the proper tools in iAPPS - particularly iAPPS Marketier and iAPPS Analyzer - they won't steer you wrong.

Our Digital Strategists are those Sherpas – with years of experience in email marketing of all shapes, colors and sizes, as well as eyes steeped in journalism and loads of web experience.

Email is one of your most effective tools - we can train you to become a master.

We’re all familiar with the "bottomless" inbox – and how quickly it can fill up. To get your message to survive the wholesale sweep into the email dustbin, it needs to convey a spot-on solution and incorporate alluring, quick-to-the-point language. To keep future emails from the same fate, you need to build a relationship on trust and (you guessed it) engaging, relevant content.

Coupon campaigns are great, and promotional event invite emails are fine to spike the occasional bump in traffic. To keep that traffic full of leads – leads that promise to convert at a higher rate – you need to connect continuously with strong email campaigns designed to make sense to the human side of the inbox. iAPPS Marketier provides tools to build strong, multi-channel campaigns, and iAPPS Analyzer helps you optimize them in real time, according to particular facets in your business model. Digital Strategists can help you tighten your targeting with increased relevance and quality content, and teach you how to keep your catch radius consistently strong.

We’ll show you the best email practices, designed to generate vetted lead lists, and how to build them using iAPPS' advanced tools. Then we’ll keep you in the loop as the marketing landscape constantly changes.

After some initial, Sherpa-guided journeys, you’ll be well on your way to discovering and building your own optimized email campaign strategies with iAPPS.