User Interaction Analysis
Make sure you understand how they see you
Before you make changes to your user experience – and put that experience at risk – you need to know what kind of interaction is taking place on a daily, monthly, and yearly basis – and what kind of experience it’s providing your visitors.
Strategy is built on familiarity, and in DSG we work to make ourselves as familiar with your business as you and your visitors are. The process includes a systematic, comprehensive user analysis – from both the internal and external users' points of view. We focus on how you can best achieve, and then maintain, an optimal user experience with iAPPS at its foundation.
Analyzing users – beyond just interviews.
Our digital discovery process is enhanced by keen observation and in-depth interviews with users at all levels, with a heavy focus on relevance and review. Then, through evaluation of your site’s current analytics and expert keyword research, we build a realistic, accurate picture of its current architecture.
Once we have the knowledge in our hands, we help you build out a preliminary overall digital strategy using our skill and experience in journalism, marketing and online interaction, and our extensive experience with iAPPS.
A quick summary of Bridgeline’s DSG discovery support:
Current Analytics Review
- Stakeholder conversations
- In-depth review of current site analytics (e.g. Google, SiteCatalyst, Omniture, iAPPS)
- Summary of findings, web strategy recommendations
Keyword Research / User Intent Analysis
- User conversations, interviews, observation
- Opportunity keyword discovery
- Summary, architectural recommendations
Content Strategy
- Stakeholder conversations
- User sessions – focused on content
- Keyword opportunities
- Social Media opportunities
- Summary, overall digital strategy plan
- Editorial calendar development