Information Architecture and Usability
While it is widely recognized that usability is critical to the success of any web site or web-based application, most end users know from their own experience that excellent usability is rarely achieved. For business applications, internal or external, poor usability has very real financial consequences: fewer completed transactions, lower customer retention, and unrealized productivity, to name a few. Bridgeline focuses on usability as a key component of its development process, giving our customers a significant advantage over less user-centric competitors.
Bridgeline Software information architects and usability professionals dramatically enhance a user experience by integrating usability into traditional web development life cycles:
Bridgeline’s systematic and user-centered approach to web development produces web properties that are intuitive, accessible, engaging, and effective. The net effect is increased traffic, improved visitor retention, increased user productivity, reduced user error, lower support cost, and reduced long-term development cost. In the end, we gauge the success of everything we build by the rate of adoption or conversion by your target users.
Capabilities
Interaction Design
- Site Evaluation
- Enhancement recommendations
- Heuristic reviews - feature/function/content
- Competitive landscape analysis
Information Architecture
- Logical architecture
- Process engineering/re-engineering
- Site maps
- Wireframes
User Understanding
- Personas (User profiles)
- Use case scenarios
- Audience segmentation analysis
Usability
- Test planning & objective definition
- Usage scenarios
- User interviews and testing
- Enhancement recommendations
Bridgeline Software is a Microsoft-certified Partner.
More Information
If you would like more information about our web application development capabilities, contact us or call 1.800.603.9936.
